A half-baked idea?
I’ve always felt it was bonkers that ad agencies don’t create more part time and fractional opportunities. It feels even more crazy in the current climate. There are so many uncertainties, so many business pressures, don’t you want access to the absolute best talent?
Well, the best talent is ready to jump on board, if you’re willing to work within the reality they are living in. One where portfolio careers are the norm. Where one source of income isn’t just unrealistic it’s irresponsible. Where we’re told daily to not put all our eggs in one basket because who knows if baskets will even be a thing 6 months from now?
Meet people where they are. Bring them on board in ways that work for everyone. Do great work together.
Everybody wins. It’s a simple formula.
I’ve got an upcoming podcast with Rishad Tobaccowala where we explore this topic more in depth. Should be out in a few weeks. Mark you calendars!
On a completely unrelated note, I am currently available for fractional creative leadership opportunities.