And the winner is?
A great game does not necessarily mean great commericals. This year is a perfect example. The game had us on the edge of our seats. Most of the commercials left us scratching our heads.
But there were a few standouts. As has been the case in recent years, car companies ruled the day, while bottom feeders like GoDaddy and Career Builder continued to live down to expectations.
The best?
Without a doubt, the winner was Kia with their Dream/Reality spot. It had the perfect mix of Super Bowl bombast and gut-busting laughs. While it may not go down as one of the all-time greats, it was everything you want from Super Bowl commercial.
Chrysler struck a different, more serious note with their “Halftime” spot, starring Clint Eastwood. Now, a silent Clint is more captivating than most, but this spot was well written, with a timely message that just felt right. Again, it doesn’t appear to have the longevity of last year’s “Imported from Detroit” spot, but it was pretty damn good.
Toyota hit multiple comedic notes with their “Reinvented” spot for the Camry. The
Honda Ferris
Audi vampire -almost
Coke superstition
Chevy stunt
Silverado could have been. Needed a woman at the end
M&m’s shell
Toyota reinvented
VW minus star wars stuff
Worst
Pepsi Elton
Go daddy obviously
E Trade fatherhood
Oikos tease
Century 21
Career builder
Coke arghhhhhhh doesn’t understand football