Crushing the Pandemic® Day 117
I coughed the other day and almost went to the ER.
Not because I thought I had COVID.
But because that cough reminded me of the time I nearly choked on my Mountain Dew after someone said crushing was dangerous and counterproductive.
If my heart wasn’t made of plutonium reinforced CrushMuscle™, the rage memory of that pathetically pusillanimous POV could have sent me into cardiac arrest.
How can being the best be dangerous?
How can it be counterproductive to work harder
than a coked up beaver in the middle of dam season?
To crush is to exceed all expectations, including the expectation that you will exceed all expectations.
This CrushMantra™ is tattooed on the inside of my eyelids, to remind me that the grind is a 247365 endeavor and that there’s no pain quite like that from a needle repeatedly stabbing your conjunctiva for 3 hour straight.
Some say that this commitment to crushing may cause emotional or physical issues down the road. I say, I’ll destroy that road and eat its jagged remains for brunch before it knows I’m in the neighborhood.
Meanwhile, I’ll keep annihilating InDesign layouts, angry-typing emails, and summoning the depths of my being to produce banner ads with clickthrough rates in the mid to high single digits.
Who’s coughing now, loser?