Who holds the keys to advertising’s future?
No, it’s not AI. It’s the people who actually do the work. And leaders need to recognize that, if we want the business to have a future worth a damn.
Today’s guest on the DesuckifyWork™ Podcast has been fighting this fight for a while. Jack Skeels is the CEO and Founder of Agency Agile, a group that helps agencies (and other companies) create cultures that bring out the best in teams and chart a new way of being for managers and leaders.
New way of being? Sounds kinda scary… until you understand what it actually means—quieting the craziness in the agency world.
It means finally getting a handle on scope-creep.
It means getting work done faster, because you’re focused only on what matters.
And it means trusting your teams to do the work they’re paid to do. So you can spend more time on big picture thinking. And everyone can be a whole lot happier.
That last bit is the crux of Jack’s new book, “Unmanaged,” which demonstrates how managing less can help you manage better. Counterintuitive, perhaps, but if you’ve spent more than 5 minutes at an agency it also sounds pretty refreshing.
So let’s sit back and let Jack show us how to unthink everything we thought we knew about this crazy business.
You can follow Jack on LinkedIn where he shares everything and anything he’s working on. Check out his site at agencyagile.com. And please buy his book, Unmanaged, which should be a must-read for everyone in agency-land.
Speaking of reading, there are all kinds of words on my site and even more on my Substack. Most of them even make sense! If you want to make sense of the role work plays in your life, let’s set up a free 30-minute “what the heck is coaching all about” call. I’ve been told I’m an excellent listener by several people. At least I think that’s what they said.
Bye, everyone!
#desuckifyworkpodcast #desuckifywork #coaching #adagency #adagencyculture
Episode 26: Quieting the ad agency craziness with Jack Skeels