Dear agency leaders,
AI is not the holy grail you think it is.
It won’t fix your current problems.
It won’t create massive new opportunities.
It won’t save your agency.
Unless.
Unless you change your relationship with the people who do the work, day to day.
They’re the holy grail. And they’re the ones who can help you take advantage of AI or any other tool that comes along promising advertising nirvana.
Today’s guest on the DesuckifyWork™ Podcast, Mark Redgrave has created a framework for agencies to get the most out their teams by embracing all that each individual brings to the table.
Their skills, hobbies, loves, passions and potential. Their “whole selves” in the best sense of those words.
We barely scratch the surface of this in most agencies. So much goodness, locked away, that could be solving the massive problems we face.
We need to rethink how we work.
We need to embrace a mindset that goes beyond “creative” to think creatively about the most challenging business problems.
We need to tap into the unique genius of every person to maximize the greatness the entire agency is capable of.
And we need to provide autonomy and accountability, allowing small teams to collaborate and own the work, free from micromanaging.
Mark and I dig into all of this and more during our conversation. I came away with a lot of hope for this industry. I hope you do too.
You can follow Mark on LinkedIn. And check out his site at shift-transform.com, where he does a brilliant job of identifying the core challenges agency face and providing solutions that set us up to thrive for the long haul.
I think you should haul your butt over to my site and my Substack newsletter. They’re both packed with desuckifying goodness for creatives, agencies and folks who think enjoying the way we spend nearly half our waking hours is a reasonable expectation. Want to start that enjoying now? Let’s set up a free half-hour desuckified discovery session.
Bye, everyone!
#desuckifyworkpodcast #desuckifywork #advertising #adagencies #creativity #people #ai
Episode 34: Rethinking how ad agencies work with Mark Redgrave