If agencies are from Mars, where are clients from?
Don’t answer that.
Instead, listen to Leesa Eichberger, today’s guest on the DesuckifyWork™ podcast. Leesa has been leading marketing at large brands for a while now, including stints as a CMO at Jenny Craig and Head of Brand for Farmer’s Insurance.
Full disclosure, we also worked together while I was at Chiat years ago and she ran marketing for Vonage—if you’re old enough you may have their goofy theme song ear worming its way into your brain right now. You’re welcome.
Leesa knows firsthand what it’s like to be “the client” and it was a lot of fun getting her POV from the other side of the solar system.
🐱 We talked about the role of a CMO today and how’s evolving and occasionally disappearing.
🐱 We discussed the importance of trust and transparency in agency/client relationships and how a little skin in the game for agencies could help improve this dynamic.
🐱 And we explored the reality that sometimes work does suck and that’s okay. In fact, that’s often where the magic happens, if we’re able to work through those hard challenges.
Speaking of hard challenges, Leesa is also an avid triathlete, which has me feeling slightly guilty for complaining about my “long” walk to get the mail earlier Slightly.
The point is, Leesa is awesome. You should listen to her.
You can follow Leesa on LinkedIn. She shares a lot of great insights that make you think more deeply about the work of advertising and marketing.
Speaking of thinking, you should think about checking out my site and my Substack newsletter. I’m on a mission to make work suck less and I’d love for you to join me. Want to make that desuckification happen ASAP? Let’s set up a free half hour strategy session.
If you enjoyed the episode, please like, share, rate, review, subscribe or consider going back in time to put a few dozen DesuckifyWork™ product placements into the movie Office Space. That logo’d look awfully nice on a big ol’ Swingline stapler.
Bye, everyone!
#desuckifyworkpodcast #desuckifywork #executivecoaching #advertising #adagencies #agencyclientrelationship #CMO #marketing
If you’d like to watch the episode on YouTube, please click here.
Episode 50: Reimagining the agency client relationship with Leesa Eichberger