Is it time for Crexit?

We all see it.

The devaluing of creativity.
The dismissal of craft.
The deification of certainty.

It permeates our industry
and pokes holes at our souls each day.
Our feeds are filled with fellow creatives,
bemoaning this state of affairs.
We “like” each post and comment on many.
But to what end?
Do we just need to vent?
Or do we actually want to do something about it?
I’ve been cursed with a pretty powerful sense of optimism,
so I tend to seek solutions,
and believe they are actually achievable.
But maybe not in the way I imagined.
I’ve always dreamt of an industry
that sees the error of its ways,
righting the ship before the iceberg does too much damage.
But perhaps that’s the wrong way of looking at it.
I think we may need a clean break.
A creative exit.
Crexit, if you will.
We’ll escape to a world free of jargon and false promises.
A messy, unpredictable world, where truth matters, nuance is celebrated, and obsession with the work often takes precedence over personal grooming.
If you’re a client and value creativity, strategic thinking
and problem solving, join us.
If you don’t, no worries.
There is a giant industry called advertising
that’s ready to support you.