It’s time to dispose of disposable creative

It’s never been so easy to create.

Smartphones, AI, and an exponentially expanding supply of Adobe apps help us go from idea to actual thing, faster than ever.

Which is really awesome.
And awful.

When it’s so easy to make stuff,
that stuff tends to become disposable.
Which probably explains the steady stream of half-assery
we thumb past each day in our social feeds.
We’ve even created a whole sub-genre on social media
to make things even more transient—stories.
Throw something out there, it’s gone in 24 hours.
Like it never happened.
Like it never mattered.

But it should matter.
And it can.

We can still pay attention to craft.
We can still resist the urge to fill every damn content bucket, 
just because it’s there.
We can be smart. Selective. Strategic.

But we have to fight for it.
We have to challenge the conventional wisdom that says more is always better, and instead show that better is always more.

We’re missing a real opportunity here.
We’ve got a captive audience of desperate scrollers,
dying to find something, anything, worth stopping for.

We could be that something.

But it will never happen,
as long as we keep treating the work like it’s nothing.