Less is not actually less

This probably comes as a surprise to a lot of big agency folks, but a small agency doesn’t have less work to do than you. We just have less resources. 

Which means our job is actually a lot harder. 

This is where most small agency folks typically trot out the old ‘we have to work smarter, not harder’ and 'we need to punch above our weight’ cliches. 

I’m not going to do that.