Long live the king
So Burger King has retired the “King”.
Finally.
After years of clamoring for more food porn shots and beautifully constructed promotional copy, the people’s voices have finally been heard.
Never again will the American TV viewer be subject to the creepy shenanigans of a grown man in cartoon character costume.
No more perma-grin getting in the way of those sexy shots of the onions falling onto the Whopper.
No more fixed stare interfering with our ability to revel in those black grill marks so artfully drawn by post-production professionals.
No more uncomfortable silence messing up the flow of the VO guy letting us know about the latest addition to the value menu.
Nope. The consumers have won. From now on, we will get decidedly non-creepy, straightforward advertising that simply shows and tells us about the products and services Burger King has to offer.
No one gets offended. No one pays attention. Everybody wins.