This is an ad
But it’s a remarkably different kind of ad.
TBWA in Japan partnered with Nissan, NEC, Konica/Minolta and many more to create an ‘off-the-grid’ home that could sustain itself if and when the next disaster strikes.
It’s pretty amazing.
But it’s still an ad.
In one awe-inspiring project, TBWA has not only created something that could make a huge difference in the world, they’ve done it in a way that showcases the best of what their partners have to offer:
A modular, portable home design from Solar Design Corporation, that will constantly update itself with the latest technology.
An electric car from Nissan that can also generate power for the home.
A water filtration system from New Medican Tech Corporation, that can purify water from any source.
The list goes on. It’s quite impressive.
But it’s still an ad.
And we should do more like it.