Words of wisdom from a former president

I love what President Clinton said yesterday in his speech to the folks at Cannes. "I urge you to think about how you can both do well and do good. And I urge you to think about how we can build a world of shared prosperity and shared responsibilities, not constant conflict and winner take all.“

Essentially, he was imploring us to use our skills as communicators to help shape the world. 

He also said he loves those awesome DirecTV ads that just took home a bunch of awards. So he clearly understands and appreciates the kind of creativity we’re capable of.

But he knows we can do so much more.

"Since it will increasingly be a world of consent, as all the upheaval in the Middle East and North Africa has shown, the communicators will have a profound influence on how the next 20 or 30 years turns out," 

If this doesn’t sound like what you think our business can or should be doing, than I would argue you are not thinking big enough.