You know you love it

Everyone likes to make fun of advertising. And people who work in the ad biz are often the worst offenders. That’s fine. I’ve grown accustomed to the self-loathing.

But if you’re going to bust on our industry, you should at least know what you’re talking about. 

Here’s a post from a while back that someone shared on Facebook recently. It’s good for a chuckle or two. But it also misses the point of advertising entirely.

Who cares if anyone ever says they love a brand redesign or new twitter feed? Anyone who’s ever been to a focus group knows that what people say about advertising is irrelevant. 

It’s what they do after seeing our work that matters. 

And believe it or not, sometimes a new font does make people like a brand more. And sometimes people actually do engage with a paper towel company’s twitter feed. And yes, despite what you tell yourself, it probably does matter to you that a celebrity likes a particular soda brand. 

Advertising works. We may like to think that we are immune to its charms, but the evidence says otherwise. 

So while you’re busy mocking the latest Swiffer website redesign, thousands of other folks are out there loving the shit out of it. 

And soon, thanks to the power of advertising, many of them will be loving the shit out of their sparkling, clean floors too.