The squeeze is real.
We all feel it. Faster, faster, faster. More, more, more. React, respond. React, respond. React, respond.
The machinification of humanity is in full force. And we feel powerless to resist.
What if we stopped resisting and started delegating? Feeding our most hated work to the machines, creating process for the stuff that saps our soul, leaving more room for what makes us truly human?
This is Alane Boyd’s superpower. As co-founder of Workday Ninja, she helps teams automate drudgery, systematize repetitive tasks and climb out of the oppressive grind to do the best work of our lives.
The key to all of it? Finding the right tools for the job.
We get this so wrong in the ad industry, so often. We slap new tools like duct tape onto our sickly systems, hoping they will magically heal what ails us.
Alane prefers a saner, more strategic approach. Carefully studying the way a company works to determine the right solution.
We talked about:
🐱Using AI to reduce tedious work by up to 40%, freeing up time for creative and strategic tasks
🐱The importance of consistent company-wide processes vs. individual methods that lead to chaos
🐱And how to create a systemized approach to onboarding for the 84% of small businesses who are not ready for an employee's first day
I had to look up onboarding in the dictionary because I’m not sure I’ve ever experienced it in my 25 plus years in the ad agency world.
Want to make that world less crazy and more creative? Listen to Alane.
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You can follow Alane on LinkedIn. And check out her site at workdayninja.com. It’s loaded with tools, tips and training to help agencies get out their own way.
My site and my Substack newsletter are loaded with cool stuff too—check ‘em out if you can. I’m on a mission to make work suck less and I’d love for you to join me. Want to make that desuckification happen ASAP? Let’s set up a free half hour coaching session.
If you enjoyed the episode, please like, share, rate, review, subscribe or consider shaving your eyebrows and penciling in Desuckify above one eye and Work above the other. Don’t forget to add the circle-R, unless you want the US Patent and Trademark Office all up in your business.
Bye, everyone!
#desuckifyworkpodcast #desuckifywork #executivecoaching #advertising #adagencies #systems #process #delegatethedrudgery
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