Episode 45: Reclaim your swagger with Jennifer Mrozek Sukalo
tjbennett.substack.com
Listen now | Has the ad industry lost its swagger? All indications say yes. We devalue our product (commodity pricing), we struggle to differentiate our agencies (most seem interchangeable) and we have spent so many years chasing so many trends it’s not even clear what we actually do anymore.
Episode 45: Reclaim your swagger with Jennifer Mrozek Sukalo
Episode 45: Reclaim your swagger with…
Episode 45: Reclaim your swagger with Jennifer Mrozek Sukalo
Listen now | Has the ad industry lost its swagger? All indications say yes. We devalue our product (commodity pricing), we struggle to differentiate our agencies (most seem interchangeable) and we have spent so many years chasing so many trends it’s not even clear what we actually do anymore.